I am Legend - 1

'They have IT in Them'...is a series that will contain some of the best people the world has ever come across. They have changed the way their generation and successive generations think about a subject. They are the most inspired people who had guts to live their dream and passion. They became synonymous to their profession.
I look up to them and follow whatever they do or did....hope their passion inspires you and me...and our aspiration to become like them turn to reality...

The order of post will be random....will post weekly

This week's Legend is










THEODORE LEVITT
[1925-2006]

Theodore Levitt was an American economist and professor at Harvard Business School

He became world renowned after publishing Marketing Myopia in Harvard Business Review where he asks "What business are you in?", a phrase that purports the significance behind the job one does.

In 1983 he is widely credited with coining the term GLOBALIZATION through the article he wrote at the Harvard Business Review entitled "Globalization of Markets".

He is the author of The Marketing Imagination, a best-selling author whose works have been translated into eleven languages.