I look up to them and follow whatever they do or did....hope their passion inspires you and me...and our aspiration to become like them turn to reality...
The order of post will be random....will post weekly
This week's Legend is

THEODORE LEVITT
[1925-2006]
Theodore Levitt was an American economist and professor at Harvard Business School
He became world renowned after publishing Marketing Myopia in Harvard Business Review where he asks "What business are you in?", a phrase that purports the significance behind the job one does.
In 1983 he is widely credited with coining the term GLOBALIZATION through the article he wrote at the Harvard Business Review entitled "Globalization of Markets".
He is the author of The Marketing Imagination, a best-selling author whose works have been translated into eleven languages.


